Gender Reveal Party Guide
Creative Content Production
HUGGIES
The Huggies Gender Reveal eBook captured the imagination of parents-to-be, offering a whimsical and practical guide to hosting memorable gender reveal celebrations. Packed with creative reveal ideas, party tips, and inspirational visuals, this resource positioned Huggies as an integral part of a pivotal milestone in the parenting journey. The eBook's whimsical design and thoughtful content enhanced brand awareness while fostering meaningful engagement with expectant parents.
FMCG / PERSONAL CARE / D2C Lifestyle
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As Marketing Director, I managed the project from conceptualisation to delivery. My responsibilities included overseeing creative brainstorming sessions, briefing designers, sourcing stock imagery, and ensuring all deliverables aligned with the client’s strategic goals. I worked closely with copywriters and graphic designers to deliver a seamless and visually captivating eBook.
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Local: Australia
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Kimberly-Clark Client Team: Alignment and approvals.
Copywriters: Crafting SEO-rich, engaging copy.
Graphic Designers: Developing bespoke illustrations and layouts.
Internal Teams: Coordination and project updates.
PROJECT OBJECTIVES
To establish Huggies as a trusted partner for expectant parents by engaging with the gender reveal trend. The eBook aimed to:
Drive web and social traffic through SEO-rich content.
Promote email sign-ups to the Huggies Club.
Provide parents with inspiration and ideas to create a memorable celebration.
THE CONSUMER INSIGHT
Gender reveals have become a milestone moment for parents-to-be, with many seeking creative and meaningful ways to share the excitement with family and friends. Understanding this, we crafted a resource that not only inspired but also supported parents in planning these events effortlessly.
THE CLIENT AMBITION
Huggies sought to strengthen its connection with parents in the early stages of their parenting journey, aligning with their broader mission to support families and nurture memorable moments.
My Strategic Approach
Huggies sought efficient content production solutions to minimise financial outlay. Rather than organising a dedicated photoshoot, we personalised stock imagery with bespoke illustrations, tailoring each piece to bring the creative gender reveal ideas to life.
The eBook was developed as a digital-first asset that combined creativity, practicality, and on-brand design elements to engage Huggies’ core audience of parents aged 25-34.
Digital-first assets that combined creativity & cost-effective & on-brand outcome
Key aspects included:
Creative Concept: A whimsical, aspirational aesthetic achieved through bespoke line-drawing illustrations overlaid on stock imagery. This approach delivered high impact while saving costs on production.
Content Execution: The eBook featured ten imaginative gender reveal ideas and party tips covering themes, decorations, and food suggestions.
Integrated Strategy: The eBook was optimised with SEO-rich search terms, driving traffic to Huggies’ website and encouraging email sign-ups for the Huggies Club.
Engagement Features: Interactive and fun elements, like "find the Huggies character" illustrations, added a playful touch, ensuring sustained engagement.
