ABOUT US
The only brand studio that specialises in
Mental Health & Psychology.
Our purpose is to equip mental health and psychology clinicians with the tools to build an authentic personal brand, supporting their mission to reduce harm and improve the mental wellbeing of Australians.
Why Choose Brand Arcology?
OUR COMMITMENT TO ETHICAL & ADVERTISING COMPLIANCE
We’re the only brand studio in Australia that specialises in crafting brands and content that adhere to AHPRA advertising guidelines and APS ethical codes of conduct. We understand that your practice is about so much more than what you do—it’s about the lives you transform and the meaningful connections you foster. That’s why we don’t just create logos or websites. We craft comprehensive brand arcs that tell your story, resonate with your audience, and establish trust from the very first interaction.
Our approach blends ethical, compliant design and copywriting with personalised storytelling that reflects your values as a practitioner. We craft authentic, impactful brands to that raise awareness of the valuable service you provide so you can focus on what truly matters.
The story behind our name
The name Brand Arcology is deeply tied to our mission and philosophy. As a mental health or wellness practitioner, your business is uniquely personal—it’s a reflection of who you are, your journey, and the lives you seek to impact. Your brand is more than a logo or a website; it’s the story you tell, the values you uphold, and the connection you create with your clients.
The word "Arc" was inspired by the concept of a character arc in storytelling. Just as a character’s journey unfolds with growth, challenges, and transformation, your brand has its own story to tell. A compelling brand arc resonates deeply, allowing prospective clients to connect with you on a personal and emotional level. It captures the essence of who you are and what you stand for, giving your audience a reason to trust and choose you.
The second part of our name comes from "Ecology," reflecting the idea that a brand is an interconnected system. Every element—your visual identity, website, social media, and client touchpoints—works together to create a thriving ecosystem. This consistent ecosystem is what facilitates trust, supports growth, builds trust, and sustains the unique relationship between you and your clients.
Bringing these two concepts together, Brand Arcology was born. We’re here to help you craft a brand that not only reflects your purpose but also inspires and resonates, giving you the tools to make the greatest impact possible.
What Drives us?
Brand Arcology was born out of a passion for creating meaningful change in the world. As a Post-Graduate Psychology student and seasoned marketer with over a decade of experience, our founder Kimba, brings a unique blend of insight and expertise to every project. Shaped by personal experiences of loss and resilience, Kimba’s journey is deeply rooted in a passion for reducing stigma and promoting mental wellbeing. Her story is one of transformation, ultimately dedicating her life to empowering clinicians through strategic branding. Discover how her journey and expertise can help transform your brand into a powerful tool for change.
