THANKS FOR STOPPING BY.
I’m Kimba
I’M HERE TO HELP YOU CRAFT YOUR BRAND ARC.
With over a decade of experience across multiple sectors, I’ve spent the past twelve years developing a winning track record aligning brand communications with strategic vision for some of the world’s most recognisable brands. Equipped with a Master’s degree in Business Marketing and Bachelor’s in Visual Communication & Design, I live a double life as a senior marketer and graphic designer. Specialising in visual and written brand content, I’ve spent my career making sure brands come to life in not only how they look, but what they stand for and in the stories they tell.
MY BRAND ARC.
Following my father’s passing after his long battle with schizophrenia, I felt an undeniable calling to dedicate my life to making a meaningful impact within mental health. I’ve always been deeply passionate about reducing stigma and promoting the profound value of psychological science, but these personal experiences have ignited a deep desire to become a catalyst for positive change and redirect my career towards a purpose-driven path in psychology.
This has led me to further my education and enrol in a Post-Graduate Diploma of Psychology. The opportunity to serve mental health and wellness practitioners isn’t just a professional opportunity for me, but a deeply mission-aligned chance to fulfil this purpose. Ultimately, I have aspirations of one becoming a clinician. In the meantime, I’d like to spend as much time as possible learning from experienced practitioners whilst leveraging my current skillset in empowering existing clinicians. At Brand Arcology, I’m looking to empower practitioners in amplifying their mission through thoughtful brand storytelling, design and content.
My distinctive blend of experience and education allows me to bridge the gap between science, research and audience connection, crafting marketing brands that resonate deeply, inspire action, and align with both the Australian Psychological Society’s (APS) ethical and the Australian Health Practitioner Regulation Agency (AHPRA)’s advertising codes.
Curious about whether I can help? Scroll down to check out my education, work experience & some of the brands I’ve worked for throughout my career.
My Education & Experience
My academic journey reflects my commitment to blending creativity, strategy, and human understanding. With qualifications spanning marketing, design, and psychology, I bring a multidisciplinary perspective to every project I undertake.
MASTERS DEGREE
In Business Marketing
University of Technology, Sydney.
Graduated 2017.
BACHELORS DEGREE
In Visual Communication
Western Sydney University.
Graduated 2013.
POST-GRADUATE DIPLOMA
Psychology
Monash University.
Estimated Graduation 2025.
Marketing Director
As a Marketing Director, I’ve led integrated campaigns for global brands, combining strategic vision with creative innovation. I focused on delivering high-impact campaigns that not only met but exceed business objectives. Clients trusted me to bring clarity and purpose to the brands in my care, ensuring consistent growth and long-term brand recall with target audiences.
Marketing Director
Through my tailored branding and web design expertise, I spent four years in this role helping organisations connect authentically and attract clients who align with their mission. By leveraging market data I consistently drove measurable engagement and ROI. This successful track record allowed me to build a reputation as a trusted partner in maintaining brand integrity while elevating any practice or business.
Marketing Manager
As a Marketing Manager, I specialised in setting annual and quarterly brand planning sessions to set and execute on a luxury brand plan and meet commercial goals. From assisting in art directing photography shoots, through to writing copy, this global role allowed me to further my understanding of the importance in aligning brand and purpose to better connect with audiences.
General Manager
As a General Manager, I led a team of 15 to execute strategic brand development and advertising execution to drive sales. From creating brand frameworks to fostering connection-driven growth strategies, this role saw me achieve brand clarity and impact, allowing the founder to focus on what they do best while their brand communicates their purpose.
Brand Manager
As a Brand Manager, I’ve specialised in creating impactful visual identities and crafting compelling brand stories that connect deeply with audiences. By aligning messaging with core values, I helped build trust and long-lasting loyalty. My focus on designing seamless, brand-centred marketing solutions ensures that every touchpoint fosters authenticity and growth.