A Date With Angostura Bitters
HOUSE OF ANGOSTURA BITTERS
Campaign & Project Management/ Creative Content Production/ Social Media
"A Date with Angostura" seamlessly combined the culinary artistry of Chin Chin’s executive chefs with Angostura Bitters’ versatile appeal in the no- and low-alcohol (No-Lo) movement. This innovative campaign captured the spirit of sober dating through a three-phase activation: pre-event buzz, immersive at-event experiences, and dynamic post-event social media engagement. By celebrating connection, creativity, and the rise of No-Lo, Angostura positioned itself as the essential ingredient for meaningful, stylish moments.
FMCG / FOOD & BEVERAGE HOSPITALITY / B2B
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As Production Account & Marketing Director, I led the campaign’s end-to-end execution, ensuring alignment with Angostura’s strategic goals. My contributions included overseeing creative development, managing content production, and driving amplification efforts across social and digital channels.
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Local: Australia.
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House of Angostura: Client approvals and alignment.
Chin Chin Executive Chefs: Curated culinary experiences.
Production Teams: Content creation, including photography and videography.
Influencers and Media Outlets: Expanded the campaign’s reach.
Event Attendees: Provided authentic feedback and engagement.
CAMPAIGN OBJECTIVES
Highlighting its versatility in non-alcoholic and low-alcohol cocktails.
Creating a cultural moment that ties the brand to lifestyle and dining experiences.
Generating impactful, high-quality social content to engage Millennials and Gen Z daters.
THE CONSUMER INSIGHT
As two in five singles embrace No-Lo drinking, sober dating is evolving into a celebrated lifestyle choice. Modern daters seek meaningful connections over curated culinary experiences, driving the demand for premium alternatives like Angostura Bitters.
THE CLIENT AMBITION
Angostura aimed to elevate its profile within the No-Lo movement by integrating itself into cultural dining and dating conversations, making sober experiences both stylish and memorable.
My Strategic Approach
The campaign was strategically executed in three phases:
Pre-Event Promotion: Leveraged engaging social media teasers and influencer collaborations to build excitement around the Chin Chin event.
At-Event Activation: Captured dynamic content showcasing curated mocktails, interactive icebreaker coasters, and elevated dishes, all highlighting Angostura’s versatility.
Post-Event Amplification: Shared behind-the-scenes footage, engaging "Day in the Life" TikToks, and social posts featuring sober dating stats, icebreaker questions, and highlights of the dishes and mocktails served.
Key Campaign Components
Social Media: Playful and refined visuals paired with pastel designs to showcase the event and its offerings.
Interactive Content: Icebreaker coasters encouraged conversation and added a tactile, memorable element.
Cultural Alignment: Highlighted the growing No-Lo trend, connecting it with modern dating values.
